Types of Studies
We understand that qualitative research is an ongoing process requiring meticulous management and organization at each level. From inception to completion of a project The Focus Room provides our clients with intelligent and caring management and staff to oversee all aspects of the research process. We understand that each study comes with its’ own set of specific needs – our Managers understand this and will work with you to ensure that even your most detailed needs are met and challenging recruits completed.
Our facilities are located in areas that allow us to reach a demographically diverse respondent base. Our continuously growing database gives our clients access to all socio-economic groups, ethnic and professional backgrounds.
We are well versed in all types of qualitative research and will work with you to accommodate even your most creative requests.
- Focus Groups
- In-Depth Interviews
- Usability Labs
- Taste Test
- Media Dial Sessions
- Mock Jury
- Auto Clinics
- Medical Interviewing
- C-Level, Business-to- Business/Executive Recruiting
- Product Placements
- Ethnographies
- Off-site Recruiting and Project Coordination
- In-home Interviewing