Why Choose Us
We know that clients have many choices when deciding which facility to use.
To that end, we strive to set ourselves apart by creating the most relaxed atmosphere in which to conduct your research. Our managers understand the pressure clients face when executing a project – we are capable and willing to handle any last minute requests that come our way and meet these requests enthusiastically.
Founded in 1978, The Focus Room was one of the very first focus group research companies located in the U.S. As pioneers in the field, our leadership set the standard for impeccably designed facilities, quality recruiting and full-service management support.
We continue to set the standard today. We are committed to evolving with our clients and take a flexible approach to their needs. We continue to build the finest facilities and staff our offices with only the most intelligent and caring management.
Our custom database allows us to recruit even the smallest incidence populations and our research tracking system allows us to monitor all past participation of respondents by subject matter and client. You are guaranteed fresh and qualified respondents.
Our boutique approach to running our offices means that multiple levels of management review each study. You can be confident that your projects are meticulously executed and our facilities will impress you. While we prefer to keep our locations close allowing for the tightest monitoring, our strategic partnerships in key national research markets allow us to field projects for our clients and secure discounted pricing.