About the Company

At The Focus Room, we focus on just one thing: Qualitative Research Excellence.

The Focus Room's dynamic venue houses an expert management team and the ultimate, technology-optimized research environment. Newly renovated with bold and thoughtful touches, the 10th floor space brings excitement, innovation and modern sophistication to the research experience. Walk through our doors and feel the difference Focus makes.

Located on 5th Avenue in Manhattan, our prestigious location grants us access to every demographic and facilitates seamless projects, and our best-in-class services consistently earn client and industry recognition.

Since 1980, our facilitation experts have understood the intricacy and sensitivity of qualitative work. Bring us your most challenging studies. Let our work bring your brand into focus.


Meet The
Team




Tiffany Hays

CEO

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Andrew Junggren

Managing Director

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Sara Brand

Senior Project Manager

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Lisa Lei

Project Manager

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Denise Vanga

Project Manager

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Cassidy Greibesland

Project Assistant

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Leslie Dyer

Operations Director

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Deborah Ranger

Recruiter

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Lexi Bright

Recruiter

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Tabitha Hardy

Recruiter

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Jaxon Plant

Project Assistant

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Kendra Hadlock

Social Media Specialist

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Paula Michaels

Financial and Human Resources Director

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Jean Simanis

Finance Associate

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After High School Lexi moved from the Midwest to the West Coast to enjoy the beach and further her studies. She soon realized she wanted something more and was off to Paris, France not knowing the language or ever visited. She studied psychology and found an interest in psychological research. Her passion for connecting with others and research led her to the field of Market Research. Lexi feels fulfilled helping clients get what they need and loves the hunt in finding a great qualified participant.

She enjoys kayaking, rock climbing, mountain biking, dancing, and cooking. Being active is a way for her to feel centered and productive. She also enjoys electronic music and attends as many festivals as possible.

Jaxon Plant is a self-proclaimed IT Geek and Computer Nerd working and learning remotely since the pandemic. Having completed a 6-month Cyber Security Boot Camp through Vanderbilt University he continues exploring Offensive Security through training and Certifications. A lifelong learner with a passion for knowledge, he is simultaneously working toward completing a traditional college degree. Born in Austin, TX he has traveled to 47 states as well as Canada, Mexico, Ireland, and France and recently became a homeowner just outside of Nashville, TN.

A native New Yorker, Denise spent her youth playing sports and music studying with her Juilliard professor. Having stumbled upon the market research world, Denise landed at The Focus Room and hit the ground running. With 11 years of experience, Denise excels in mixing quota management with excellent communication, planning, and scheduling. When you realize Denise will be your dedicated PM, it will be music to your ears and if you’re lucky, she may even play one of your favorite tunes.

Not afraid to try new paths in life, Cassidy jumped into market research with our team as a Project Assistant. She has worked in multiple different fields throughout the years and has officially found a position that makes her excited to start her workday! Getting through every project successfully with organization from start to finish is always a goal and an accomplishment. Outside of the office, you can find her with friends and family, researching places to travel, or near a bonfire camping.

Deborah has more than 10 years' experience with recruiting. Her “think outside the box” approach allows her to discover individuals who bring true insight to a study. Gaining knowledge and understanding about anything and everything is her passion; Deborah is fond of saying, “If I don’t know it today, I will by tomorrow!” Her belief that everyone matters, and that our thoughts and opinions are important, guides both her professional and personal life.

Tabitha has been working in the field of Market Research since 2014. She is a natural in finding the perfect participants for our clients’ needs. Her approach to recruiting is always open and friendly, making respondents feel relaxed and more prone to share their thoughts. Tabitha truly enjoys finding out the ‘why’s’ behind it all. When she is not busy getting to know consumers and business professionals around the US, she spends her time in the springs/ocean or doing any activity that gets her outdoors.

Kendra is our social media maven! Her background in information science and passion for creative writing brings extensive social networking skills along with digital storytelling. She connects the community across our many networks. Her previous social media work includes a rare books library, a community of social activist nuns, and a small-town bookstore. She enjoys splitting her time between the Pacific Northwest and Southern India.

After managing hundreds of projects and moderating just as many focus groups across the US and globally, Patricia has come to identify the elements that best meet client needs and the ones that make moderators feel at home! A stickler for customer service, her goal is to provide clients with exceptional service, top-notch recruiting, and an accommodating environment. As a baseball fanatic, she enthusiastically supports BOTH Los Angeles teams and loves catching a game and rooting for the home team any day! She is passionate about traveling and tries to squeeze in as much of it as possible around her son’s water polo season and her daughter’s performances!

A proud Chicagoan, Lisa forever enjoys the hustle and bustle of her hometown minus the chaotic winters. Needing a break from the harsh cold and wanting to return to her market research roots, Lisa ventured westward to Southern California. Having started her career in the field at 20 years old, Lisa started as a recruiter and then moved her way to different facets of the industry. From recruiting, client coordinating, and facility host, Lisa’s go getting attitude and love for wearing different hats make her an ideal person for any project. When she is not managing projects in the West Coast office, you can catch her at an art show or reading graphic novels on the beach.

Wouldn't it be great if there were an on-site person who understood research inside and out, who had years of experience optimizing studies through respondent and facility management, and personified helpfulness, enthusiasm and quick thinking? Enter Andrew, our Managing Director who proves there are real world applications for sociology majors. And while he doesn't wear Dress Whites (drat!) or curse (whew!), he is an accomplished sailor, tennis player and Yankees fan.

Life-long researcher, founder of FUEL, co-founder of watchLAB, and serial entrepreneur, Tiffany’s “No Fear” attitude has made her a leading market research practitioner. Tiffany spearheaded research for the largest ad campaign launch in history: the eight-country, Windows 7 ‘My Idea’ campaign, and has served on several Market Research Association boards. Her passion for market research excellence motivates her to continually push the boundaries on behalf of her clients, and she actively participates in industry events and initiatives. After hours, Tiffany sings and dances to remain fit, works as an animal rescue activist, and plays with her own irresistible fur balls, which she adopted along the way.

For John, all the studies are a stage, and all the respondents and researchers merely players. That's why this classically trained singer turned staff manager has masterfully turned research coordination into an art. When he's not getting standing ovations for producing world-class studies, he's relaxing with friends at a Brooklyn beer garden, teaching voice or taking in a show.

Jasmine and The Focus Room recently celebrated their aluminum anniversary. Yes, 10-years ago these two met, and Jasmine's innate people skills led her to challenge her shyness (you'd never know it now!) and steadily rise in the ranks. Now, our long-term clients consider Jasmine a friend. When not at work, this lifelong New Yawker enjoys the simple pleasures of family, friends and wine.

We all have good reasons for choosing this shampoo, adorning that designer, and shopping at certain stores over others. There are politics to everything—and when Sara realized this, she left the campaign trail and moved into fieldwork. As a project manager, Sara enjoys getting to know her clients and helping them reach their research goals. A native of Colombia, all company coffee must meet her high standards, a major boon for all you bean-drinking, caffeine addicts.

The lines of communication are open and clear thanks to Amanda. Maintaining relationships with FUEL’s new and existing clients, she expertly pinpoints root needs and determines how FUEL can come to the rescue. Amanda believes trust and knowledge are key to long-lasting business partnerships and strives to infuse every relationship with these qualities. A mother of three, she also runs a year-round soup kitchen in her community.

When you are looking for a solution and everyone else is telling you it can’t be done, you need to connect with Leslie. Her Operational talents combined with her savvy Client Service and keen financial perspective lend to the art of making the impossible possible. Her 25+ years working in the marketing research realm enable her to take on every Corporate, Client or Project related challenge yielding nothing short of successful results for FUEL’s team and their clients.

When you love what you do, it shows. With over a decade recruiting in marketing research, Tania truly understands what it takes to guarantee high-quality respondents and superior show rates. She knows that recruiting is more than simply speaking to folks over the phone. It’s about taking the time to understand each potential respondent, their commitment to the research and their ability and desire to express themselves in an open discussion. She identifies each project as a new challenge, taking on the most difficult projects. Her team’s success stems from a vast understanding of all demographics with an extensive database including unacculturated Hispanic and low- income respondents. In her spare time, she’s a proud mom of three children, a dog and a cat, and loves to dabble in the world of interior decorating.

Paula is our culture keeper. An administrative wizard and well-being advocate for each employee, Paula strives to create a top-notch environment for her FUEL family. Quality, attention to detail, continuous improvement and excellence are constants thanks to her dedicated efforts. A lover of all animals and a humanitarian at heart, Paula spends her free time volunteering at animal shelters, watching football and cooking with her husband and spoiling her own Jellicle cats.

While many see beauty in a sunrise or a snowflake, Jean finds utter perfection in a balanced budget. Tracking endless figures with ease, she supports FUEL’s hardworking, dedicated team of professionals and says the positive, encouraging environment is nothing short of inspirational. When she’s not crunching numbers, she’s swimming, walking or refining her yoga asanas.

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